CLIENT

Raw Roots Bar

Year

2017

PROJECT TYPE

  • Branding
  • Photography
  • Identity
  • Type Design

London Soho is a place full of good food, however I felt there was a void in the marketplace for truly healthy, fresh clean food. I was excited about bringing something new to the city. I wanted to make healthy food delicious, creative and convenient. Thus created Raw Roots, researching into alchemic lead me to a brand that was inspired by old alchemic symbology and medieval apothecary with a modern twist “modern juice apothecary”.

By keeping the design simple, emphasis is placed on the purity of the ingredients. Whether it’s a salad or a newly squeezed bottle of carrot juice, the idea is that these natural ingredients can improve your health and your life — the same belief people had in apothecaries hundreds of years ago.



Logo
Titles
Selection screen
Cheddar Gorge
Cheddar Gorge
Cheddar Gorge
Cheddar Gorge
Cheddar Gorge