CLIENT

Mercedes Benz

YEAR

March 2020 - August 2020

ROLE

UX/UI DESIGNER

User Research, Visual design, Prototyping & Testing, App Design

MERCEDES ME POS

OVERVIEW

Develop a promotion POS display for to support the new Mercedes-me connect connect app. The interaction will allow the customer to read about all of the new functions that the app will have along side interact with a replica model.

Customers find it hard to fully understand and visualise what the new features on the Mercedes Me app do in relation to the car. For each new function an interaction, animation, video or type of visual is needed so the customer is enticed and can fully understand each function in relation to the car.

THE GOAL

Deveop a promotion POS display for to support the new Mercedes-me connect connect app that allows customers to interact with each feature whilst learning.

The POS display needs to entice both tech savy individuals as well as customers who are of an older age and may find new functionality intimidating.

TOOLS

Sketch, Invision, Zeplin, Illustrator

The Process

My process will be different inn different projects and will be determined by many factors such as the project goals, business needs, complexity of the problem, time and etc. Here I’ll describe my process for solving this problem.

Discover

Understanding the core of the product

Before doing any ideation I started to analyzing the existing design page by page to understand the core of the product. Analyzing comments in the app store also helped me to know the pain points and strength of the current design.

Key Findings

• Features Discoverability issues
• They don’t feel the emotionally bounded to app.
• Too many taps for the simple action
• Features Discoverability issues
• They don’t feel the emotionally bounded to app.
• Too many taps for the simple action
• Features Discoverability issues
• They don’t feel the emotionally bounded to app.
• Too many taps for the simple action

Ideation

Sketching and Wireframes

We had a list of screens to cover all scenarios so I started to sketching different designs to detail out the flows to discuss and share with team members to get feedback.

Design

input info